FAQ - Digital Promenade

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Freequently Asked Questions

What is digital marketing?

And

how can it help my business?

Digital marketing is the use of online platforms and channels to promote and sell products or services to potential customers. Digital marketing can help your business by increasing your brand awareness, reaching a wider and more targeted audience, generating more leads and conversions, and improving your customer loyalty and retention.

  • Oh they will get your website on fisrt rank on 1st week?

    Watch out! SEO is a slow progess activity. It is definitely the tortoise who is steadily slow but certainely wins the rankings. Do not fall for marketers claiming for quick results as working on Black hat activities can certainely give you rank but Google will identify that and suspend your visibility and you will tend to fall down and loose like the rabbit.

  • Which digital marketing channels should I use for my industry and audience?

    The best way to determine which digital marketing channels to use for your business is to conduct a thorough analysis of your goals, budget, competitors, and target market, and then test and optimize your campaigns accordingly. Some of the most common and effective digital marketing channels are:

    • Search engine optimization (SEO): This is the process of improving your website's visibility and relevance on search engines like Bing or Google, so that you can attract more organic traffic and leads.

    • Pay-per-click (PPC): This is the process of creating and running paid ads on search engines or other platforms, such as social media or display networks, where you only pay when someone clicks on your ad.

    • Content marketing: This is the process of creating and distributing valuable, relevant, and engaging content, such as blog posts, videos, ebooks, infographics, etc., to attract and retain your audience and drive them to take action.

    • Social media marketing: This is the process of using social media platforms, such as Facebook, Twitter, Instagram, LinkedIn, etc., to build and maintain relationships with your audience, increase your brand awareness, and generate more traffic and leads.

  • How do you measure the success and ROI of your digital marketing campaigns?

    To measure the success and ROI of your digital marketing campaigns, you need to define and track the key performance indicators (KPIs) that align with your goals and objectives. Some of the most common KPIs are:

    • Traffic: This is the number of visitors who come to your website or landing pages from various sources, such as search engines, social media, email, etc.

    • Conversion: This is the percentage of visitors who complete a desired action, such as filling out a form, subscribing to a newsletter, making a purchase, etc.

    • Cost per acquisition (CPA): This is the average amount of money you spend to acquire one customer or lead.

    • Revenue: This is the total amount of money you generate from your digital marketing campaigns.

    • Return on investment (ROI): This is the ratio of revenue to cost, which indicates how much profit you make from your digital marketing campaigns.

    You can use various tools and platforms, such as Google Analytics, Bing Ads, Facebook Insights, etc., to collect and analyze your data and measure your KPIs.

  • How long does it take to see results from digital marketing?

    The time it takes to see results from digital marketing depends on various factors, such as your goals, strategy, budget, industry, competition, and audience. There is no definitive answer to this question, as different digital marketing channels and campaigns have different timelines and outcomes.

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