CASE STUDY
From 1.3% to 35% Growing AI search visibility for a leading UK event brand
CASE STUDY
THE RESULTS
From minimal visibility to 35% AI search coverage
During the reported November–June tracking period, the brand recorded substantial growth in AI search visibility across the measured event-related query set.
Up from approximately 1.3%
Across the tracked query segment
Across the tracked query segment
01
Client overview
A UK-based event brand wanted to strengthen its visibility across AI-powered search platforms, so its products and services could be discovered more easily when potential customers researched options, explored ideas, and compared providers.
As AI-assisted discovery became a more important part of the customer journey, the brand had an opportunity to improve how often it appeared in relevant AI-generated responses and recommendations.
02
The challenge
AI platforms were frequently surfacing directories, marketplaces, and comparison websites instead of individual service providers. Initial tracking showed approximately 1.3% overall AI visibility, with no recorded visibility on ChatGPT or Perplexity in the initial measurement.
| VISIBILITY GAP | WHAT NEEDED TO CHANGE |
|---|---|
| Low AI search visibility | Increase the brand’s representation across AI-generated responses for relevant event-related queries. |
| Limited direct brand discovery | Improve the likelihood of the brand appearing alongside directories and aggregators during product and service research. |
| Insufficient service-level context | Make individual offerings easier to understand and match to customer needs, preferences, and use cases. |
03
The strategy
We implemented a GEO and LLMO strategy built around three priorities: expanding relevant content, strengthening third-party brand representation, and making product and service information clearer for AI systems and prospective customers.
Educational content development
Expanded content around event service categories, product types, styles, themes, and purchasing considerations to address a wider range of customer questions.
Third-party brand presence
Improved the brand’s representation across relevant directories, comparison platforms, and industry roundups, strengthening its presence in the wider research ecosystem.
Platform-aware optimisation
Refined content and product information for relevance and clarity across AI discovery platforms, including Gemini and Perplexity, while monitoring the wider tracked platform set.
Richer product and service information
Clarified what the brand offered, who each service was suited to, and the use cases each offering addressed—building stronger context around customer queries.
Query-level tracking
Monitored performance across more than 2,400 event-related queries to measure visibility and identify platform-specific optimisation opportunities.
04
Performance at a glance
| MEASURE | INITIAL POSITION | REPORTED RESULT | CHANGE / SIGNIFICANCE |
|---|---|---|---|
| Overall AI visibility | ≈1.3% | 35% | +33.7 percentage points |
| Gemini visibility | Not specified | 39% | Strong visibility across the tracked query segment |
| Perplexity visibility | 0% recorded initially | 34% | Meaningful presence across the tracked query segment |
| Tracked query set | — | 2,400+ queries | Broader measurement across event-related searches |
| Direct brand discovery | Directories and aggregators often surfaced | Stronger brand representation was a campaign focus | Improved opportunity for direct discovery in AI-generated responses |
05
The impact
The campaign helped move the brand from limited initial AI visibility to a more substantial presence across the measured AI search landscape. By expanding educational content, strengthening third-party brand representation, and improving product and service context, we built a stronger foundation for AI-assisted brand discovery.
The results underline the value of combining content relevance, online authority, and platform-level measurement as customer research increasingly extends beyond traditional search engines.
06
IS YOUR BRAND VISIBLE WHEN CUSTOMERS ASK AI?
At Digital Promenade, we help businesses improve visibility across Google Search and AI-powered platforms through SEO, GEO, and LLMO. We identify visibility gaps, optimise content around real customer questions, strengthen brand representation across relevant sources, and build strategies that make businesses more discoverable throughout the customer journey.